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Why is there an opt-out function?

The opt-out function is mandatory in France and UK and highly recommended in other countries when a company send out a marketing/notification message (i.e. when using a notification shortcode, the user has to or should be able to opt-out).

Hence the opt-out function in SMS Campaigns, as the purpose of this tool is to send out marketing messaging campaigns.

Last modified on 21/02/2017
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