Messaging analytics introduction guide

Messaging analytics introduction guide | CM Help Center

In Messaging analytics you can find a bird’s eye view on your traffic. Find messaging trends or export messaging traffic for further analysis.
Messaging analytics is divided into 2 sections, the export section and the analytics section.

Export: Export data in 31 day time frames.
Analytics: Get day-to-day, week-to-week or month-to-month overviews on your messaging traffic, delivery rate or conversion rate.

If you want to export data, you need to click on DATA EXPORT in the top-right corner and select a time frame within which you want to know the data. Your file is then downloaded as export_messages.csv

Messaging analytics holds the following structure:

  1. Filter
  2. Trend
  3. Parameters
  4. World view
    In addition, most buttons are clickable to get you one layer deeper into the data. A few examples:
    • Select the messages per month and click on the month February, the parameters will then show the February numbers.
    • Click on the conversion rate parameter and the numbers are shown of the last 30 days, 7 days and 6 hours.
      o Click on 1 of the three and the rates per country are shown
       Click on a country and the rates per operator are shown
      • Click on an operator and the traffic log is shown of this operator.
Last modified on :05/03/2018
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