To send SMS messages to the UK, use the international prefix +44. CM has direct connections to Vodafone, Three and Telefonica and direct access to a live MNP database of The United Kingdom. CM also has a local office in London. Use CM's platform for all your SMS services, SMS marketing campaigns, SMS alerts and SMS voting in the United Kingdom. Contact our sales department for more information about SMS messaging regulations and restrictions in the UK.
In the United Kingdom, both Dynamic numeric and alphanumeric senders are allowed accept the operator EE - 23430. Short codes and long numbers are both allowed once you’ve registered your service.
The mobile networks in the UK all use the GSM character set. Unicode messages are supported.
Two Way SMS is supported in the UK.
All operators in the UK support reliable handset delivery receipts for SMS.
General restrictions apply to prevent abuse (spam, phishing, etc). The content of marketing messages must be appropriate to the intended audience and will not be likely to offend, upset or harm, etc, any recipient of the message, whether deliberately or otherwise. In this regard, you must comply with all applicable laws and industry standards that apply to the marketing to children.
No UK Government related senders, no Apple related senders and no O2 related senders are allowed. Operator EE - 23430 does not allow a Dynamic numeric international and Alpha senders. Only national mobile numbers in correct format. Correct format being numbers starting with either +447.. or 00447.., 07.. or 447 formatting is not correct.
When you collect customer details, you must get their permission if you want to send them other offers or promotions. Customers have the right to stop their information being used for direct marketing. You must make it easy to opt out by sending a ‘STOP’ text to a short number. SMS-messages must clearly indicate who you are, that you’re selling something and what the promotions and conditions are.