Analytics are divided into 5 main parts:
1: Recipients = amount of recipients the campaign has been sent to.
2: Delivered** = date and time the campaign has been delivered
3: List = name of the contact list the campaign has been sent to.
4: From = sender address used to send out the campaign. This can be set-up in the “Settings” tab.
5: Subject** = this is the object of the email your audience will receive.
1: Open rate = Number of opened emails / number of delivered emails (here 48/310 = 15.48%).
2: Click rate = Number of clicks / number of delivered emails (here 12/310 = 3.87%).
3: Unsubscribed = Number of people that unsubscribed from the mailing list.
4: Bounced = Number of both unregistered and non-existing email addresses. Typos and emails sent to unsubscribed email addresses are causes of “bounced” emails.
5: Complained = When your email has initiated a complaint by the recipient.
Here you have an overview of the links included in your mailer. You can see the number of clicks each link generated. Here the link generated 12 clicks.
Detailed information about each recipient: when the email has been delivered; if opened, when; if it has been clicked and how many links; and the status (blacklisted, bounced).