Email Campaigns is CM’s email marketing tool for companies to send out all sort of email campaigns (newsletters, promotion emails, CRM related, etc.). This online App offers a lot of options in terms of personalization and insights of your sending.
Email campaigns is only available for Essentials, Business and Enterprise accounts. If you want to upgrade or set up an account including Email Campaigns, please contact firstname.lastname@example.org.
1.Go to the Email Campaigns app
2. Navigate in the app
3. The Email campaign overiew
4. Create a new campaign by clicking on the + button. The campaign menu looks as followed:
To setup a new Sender Email Address, youwill need to verify that the email address you are intending to use is managed by you. This verification email address is from our supplying partner, Amazon and could end up in your spam box. So please, make sure you’ve checked your spam box if you’re notreceiving the verification email.
Important - How to add a merge tag as a subject line: You need to select an address list. As merge tags are linked to the address list, the more information you have in your address list, the more merge tags you can have.
For example: in addition to your customer email address, you also have his or hers NAME and FIRSTNAME. Then you can create a subject line that will personalize each email with the NAME and FIRSTNAME.
5. Campaign analytics Analytics are divided into 5 main parts:
Here you have an overview of the links included in your mailer. You can see the number of clicks each link generated. Here the link generated 12 clicks.
Recipients: Detailed information about each recipient: when the email has been delivered; if opened, when; if it has been clicked and how many links; and the status (blacklisted, bounced).