What are the advantages of push over SMS?
There are several advantages of hybrid push over SMS:
Push has a fast and higher delivery rate
Push messaging is 50% cheaper than SMS
Push will increase the app engagement: when users open the push message, they will open your app as well.
When push cannot be delivered, the system will use SMS as the alternative route to make sure you keep your 100% reach.
Last modified on 31/08/2017
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