Do I need an opt-in to send WhatsApp messages to my customer?

For you to contact customers via WhatsApp Business, the user must first do an active opt-in via a third-party channel. This can be any channel you’re already using to communicate with people today — your website, app, email, SMS, retail location, etc. Customers can contact your business at any given time, to which you can reply within a 24hour time frame. If you want to initiate a conversation, you can use a pre-approved message template.

Last modified on: 07/03/2019
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